In recent times, video testimonials have emerged as a powerful marketing tool. They help marketers establish their credentials with ease, by showcasing real users in real-life situations, who endorse their products. Prospects view with suspicion text testimonials or sound-bites. But they perceive a video testimonial as a more genuine endorsement of a product; this is because the customer’s identity is shared, and it creates an instant connect with the audience.
History and evolution of video testimonials
Interestingly, video testimonials have an over-a-century history, and their origin can be traced back to the silent-movie era. In short, 30-second pantomimes Continue reading “Video Testimonials: Put Your Best Foot forward”