Unless you have been living in a cave, or maybe a prolonged backpacking trip away from society or something, you will have heard of the ALS Ice Bucket Challenge. What started as simple videos of people daring other people to pour freezing cold water over their heads to promote awareness for Amyotrophic Lateral Sclerosis (ALS) aka Lou Gehrig’s Disease, ballooned into a huge viral phenomenon. It even garnered the attention of everyone, from average joes like us, to politicians, to A-list celebrities like Matt Damon, Justin Timberlake, Amy Adams and Henry Cavill. Yes, even Superman has decided to promote truth and justice for ALS patients by dousing himself with ice water.
In our own Silicon Valley backyard, tech CEOs took to the California summer weather to join in the good will. C-Sharp was fortunate enough to film the ice bucket challengefor SanDisk CEO Sanjay Mehrota. Surrounded by his company’s SanDisk Cares crew, Mehrota
describes the company’s Continue reading “Remember the Ice Bucket Challenge? SanDisk CEO Sanjay Mehrotra Took ALS Ice Bucket Challenge, Challenged Tech leaders to do the same”
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