The global recession along with a host of other factors has thrown a spanner in the works for B2B marketers; it has created several challenges for the marketing departments of mid- and large-sized companies. Video blogs, in this context, can really be your marketing solution.
Challenges you might face
- Justifying ROI on marketing spend: Tracking the ROI from every marketing activity is next to impossible: not all of them have a one-on-one correlation with a Continue reading “Making Your Marketing Pack a Punch with Video Blogs”
Unless you have been living in a cave, or maybe a prolonged backpacking trip away from society or something, you will have heard of the ALS Ice Bucket Challenge. What started as simple videos of people daring other people to pour freezing cold water over their heads to promote awareness for Amyotrophic Lateral Sclerosis (ALS) aka Lou Gehrig’s Disease, ballooned into a huge viral phenomenon. It even garnered the attention of everyone, from average joes like us, to politicians, to A-list celebrities like Matt Damon, Justin Timberlake, Amy Adams and Henry Cavill. Yes, even Superman has decided to promote truth and justice for ALS patients by dousing himself with ice water.
In our own Silicon Valley backyard, tech CEOs took to the California summer weather to join in the good will. C-Sharp was fortunate enough to film the ice bucket challengefor SanDisk CEO Sanjay Mehrota. Surrounded by his company’s SanDisk Cares crew, Mehrota
describes the company’s Continue reading “Remember the Ice Bucket Challenge? SanDisk CEO Sanjay Mehrotra Took ALS Ice Bucket Challenge, Challenged Tech leaders to do the same”
An international non profit organization asked me to film their art exhibits throughout the summer season. Video blogs were produced in San Jose at the monthly showcase event where local artists exhibit their work to sell and promote. The videos were shot by only one camera throughout the event. The interviews were stationed with a lamp and the b-roll shots were taken throughout the event. Opening the video with motion graphics and an overall intro, Continue reading “Film and Edit Series of Video Blogs for Local Art Exhibit RAW Artists Non Profit at Beso NightClub in San Jose”
Dear Video Bloggers, for those of you who baffle on the idea of lighting your video blog recording sessions, keep in mind the three-point lighting set up. You could use any lights available to light the areas indicated in the video. I recommend full spectrum bulbs. Don’t forget to fill your background with ambient light by turning on the lamp at the dark corner of the room for dimension – see Video Blog. If you have any specific questions, please feel free contact me for some video blog set up counseling. Continue reading “How to Use Lighting for Your Video for Your Next Vlog Entry”
Video blogging is one of the many packages C Sharp Video Production offers. They go hand in hand with your website content and online marketing.
For more information visit http://www.csharpvideo.com or call (408) 497-0650 for more information. Ask for an estimated budget breakdown of your next video.